To help promote sales, the International Tea Market Expansion Board was formed in the 1930s by a group of tea companies operating in India, Ceylon and modern-day Indonesia. Three maps were commissioned from Max Gill and the last one, produced in 1940, be
To help promote sales, the International Tea Market Expansion Board was formed in the 1930s by a group of tea companies operating in India, Ceylon and modern-day Indonesia. Three maps were commissioned from Max Gill and the last one, produced in 1940, be
Map size: 18 inches x 2 feet (60.96cm x 45.72cm) | Ready to frame in standard size frame (18x24) | Frame not included | Archival quality reproduction
To help promote sales, the International Tea Market Expansion Board was formed in the 1930s by a group of tea companies operating in India, Ceylon and modern-day Indonesia. Three maps were commissioned from Max Gill and the last one, produced in 1940, became part of the war effort. ‘Tea Revives the World’ appeared as a hoarding 20 ft by 10 ft and implied a determination by the Allies to ‘keep calm and carry on’. At the height of the London Blitz, it echoed the very British belief that ‘a nice cuppa’ is the best thing to have in a crisis.
